Before writing an article or blog post think strategically about the business case behind the article, start with the title which should contain a relevant search term and keep that as your focus not the question ‘Do I Need Meta Keywords?’ Rather than going down the spammy route of stuffing in as many Meta Keywords as you can think of concentrate on one Keyword or keyword Phrase. When you’ve written the blog and you’re ready to post online go through it making tweaks to improve your SEO where you can (Search Engine Optimisation) whilst bearing in mind that you’re predominantly writing for people
Do I Need Meta Keywords with Yoast for SEO
The most popular SEO tool is Yoast, which you can add as a plugin to your WordPress website free of charge, unless you decide to upgrade to the premium version. You’ll find a box at the bottom of your blog post when you’re using your dashboard. Here, you’re asked to give a keyword/keyword phrase which should contain the page title.
To potentially improve your ranking (where you appear on the list of results from the search engine), Yoast also likes to see at least one image, a link and meta description but now meta Keywords. The tool uses a traffic-light system to rank your post – the more green lights you can “turn on”, the better you’re doing. You can make as many adjustments to your post as you like before you publish it, Yoast can be applied to your WordPress Pages as well as Posts.
This is one of the most important parts of your SEO, this is what you want to rank for – when people search for that word or phrase your aim is to be at or near the top of the results. Try to choose a word or phrase that you know your target market uses when searching for your kind of business, and search for it yourself using the Google Keyword Planner.
You can also research articles written about your topic to see if it fits with what you had in mind, you may also choose to use several words, known as a ‘long tail keyword’.
Meta Keywords are applied to HTML however SEO tools such as Yoast ensure you don’t need to dabble with that code. Interestingly, Yoast suggests that we shouldn’t worry too much about turning that particular red light off (see below comment about search engines). Think more about your Keyword Phrase, content and the article title.
Yoast: “Meta Keywords are useless. No search engine uses them for any real rankings. That is why by default, there is no meta keywords input field in my (Yoast) WordPress SEO plugin and why I never use them.
Although search engines insist they don’t use meta descriptions in their algorithms, Google does use the click-through rate (CTR) to decide how good you are as a search result. If you have more clicks than they’d expect at your position, they’ll move you up the list.
Match your description to the focus keyword and the rest of the page content. And they need to be unique, so don’t use the same meta description on more than one page. If you have lots of posts on the same theme, leave the tag space blank and let Google add something in for you from your page content.