Written by Gerry King

The vast majority of paying customers are not surfing the Internet to buy; they’re doing their homework. They’re researching, comparing, looking for information about whatever is going on in their life and in their head at a given moment.

The challenge when putting information on your website is to get into your customers head and answer their questions. It’s estimated that as many as 98% of people searching the internet are looking for answers and if we examine our own online behaviour it’s hard to argue with that. Something is troubling us or we have a decision to make so we Google it (certainly most of us do)

These searches often end up as frustrating exercises; we can go round in circles from one useless link to another until at best we get frustrated or at worst simply lose the will to live!

So think from your prospective customer point of view, first and foremost help them. Decide what the questions are and give the answers and do it often so your website becomes a mine of information. Become an authority on the subject and do it in a search engine friendly way so that your ranking improves and you end up on page one. Do everything possible to make life easy for your customers when they’re searching and when the time comes for them to make a purchasing decision you’re in pole position.

If you would like further advice about website design in Newcastle contact I-Netco on 0191 4202778